The Black Label —
Strategy and visual identity design
The Black Label is a high tech eyewear brand made of ultra-thin titanium. The label presents minimalist eyewear made from refined materials. Every pair of glasses is made with attention, precision and love. From the first sketch and the choice of materials to the final composition. It is strong and so light, you almost forget that you are wearing glasses.
For The Black Label we developed a value proposition: The glasses serve the face and not the other way around. A modest approach without sacrificing the power of aesthetics and richness of the design. The result: A rich but refined design embracing the core values of the brand: Modern classic, aesthetic and luxury and served also as base for the visual design communication.