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Soosr —
Branding strategy, visual identity design & interactive

At Soosr, customers become brand ambassadors. Through advertising on social media, fans can advertise a particular brand.

As a return service, these ambassadors, as these fans are called,

get nice discounts and gifts. The app is a commitment between customer and brand. The brand uses the social media contacts of

the ambassadors and the customers benefit from campaigns.

‘Be wise. Share..’ is the Pay-off we made up for the company.


For Soosr I was asked to do the brand positioning and defining the brand story. In the process of the creation, we explored different directions to create a strong visual brand. We choose for


The result is a radiant and strong new brand that is challenging and supportive in all its touchpoints. 

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