Branding strategy, visual identity design & interactive
At Soosr, customers become brand ambassadors. Through advertising on social media, fans can advertise a particular brand.
As a return service, these ambassadors, as these fans are called,
get nice discounts and gifts. The app is a commitment between customer and brand. The brand uses the social media contacts of
the ambassadors and the customers benefit from campaigns.
‘Be wise. Share..’ is the Pay-off we made up for the company.
For Soosr I was asked to do the brand positioning and defining the brand story. In the process of the creation, we explored different directions to create a strong visual brand. We choose for
The result is a radiant and strong new brand that is challenging and supportive in all its touchpoints.