The Flying Dutch —
Strategy, concept & identity design
One party, one line-up at three different locations in the Netherlands. Amsterdam, Rotterdam and Eindhoven. All DJs play at all three festivals and fly by helicopter from location to location.
Take the novel of the Flying Dutchman, the legendary ghost ship that can never make port and is doomed to sail the oceans forever. The parallel lies with Hollands biggest dutch export product, the Dutch DJ’s.
The result is a strong, clear and recognizable event brand. Identifiable and feel united with.